Looking to the most reputable specialists ensures that you're getting the most precise, up-to-date, and helpful search engine optimization advice available. With that in mind, in this guide we comprise 20 top search engine optimization experts and clarify why they're worth pursuing.
How SEO Specialists Can Help WordPress Users Before we dive into the listing, it's worth mentioning what exactly makes someone a professional, versus somebody who just appears to be all talk and no action. The people who made it with this listing are pros mainly because of the depth of expertise they have in advanced SEO, and how they've leveraged that expertise into other complementary regions of internet marketing (which is pretty much all of 'em).
While any search engine optimization newcomer who's been able to rank for a long-tail keyword with low competition can write a blog post about how they did it (and then of course never update it), those specialists are far more sophisticated than that. They've dug deeper into SEO and understand how to do all the dirty work that accompanies position for highly competitive keyword phrases, working together with advanced tools, tailoring SEO demands for e-commerce purposes, analyzing all kinds of unique sets of data, fine-tuning site code for the search engines, and much more.
Many operate their own successful businesses on the internet and have successfully helped countless other small business websites get more traffic. Some have even been dabbling in SEO because the mid-90s, back when a lot of us were wee nippers.
These individuals are the real deal, and they all have the experience and reputations to back them up. Follow their updates and you'll not have to worry about getting duped ever again by men and women who keep circulating outdated or just plain wrong SEO information online.
Eric Enge
Eric Enge is currently CEO of Stone Temple Consulting, a digital marketing agency that specializes in SEO, social networking, and articles marketing. He also 's also the lead author of The Art of SEO, perhaps the most widely sold book on the topic of SEO, which he collaborated with several other well-known SEO pros. He also regularly contributes his advice on SEO and advertising on websites like Forbes, Moz, Copyblogger, and many others, while frequently composing for the Stone Temple website.
Rand Fishkin
Rand Fishkin is the creator of one of the very popular and authoritative websites out there on SEO and online marketing, Moz (formerly SEOmoz). He was CEO from 2007 to 2014 and today concentrates on product and marketing as the "Wizard of Moz" while still contributing frequently to the site. Has has given several people speaking presentations at large businesses, including Google, Facebook, and Microsoft.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, yet another one of the very well-known and authoritative search engine optimization blogs on the internet. He's also the creator of the popular and related site, Marketing Land. Believe it or not, Danny has actually been writing about the way search engines work since 1996, practically back before Google even existed. He's been referred to as the Godfather of SEO and marketed another powerful SEO site he founded -- Search Engine Watch -- back in 2006 for about $43 million.
Stephan Spencer
Stephan Spencer is a world-renowned search engine optimization strategist and speaker. He also 's the writer of Google Power Search, a coauthor of Social eCommerce, and a coauthor on Eric Enge's book The Art of SEO. He is the inventor of specialized software RIO SEO Website Optimizer and continues to be a contributing columnist to Search Engine Land, The Huffington Post, and Multichannel Merchant. In addition, he provides a free guide on his website covering SEO myths that must die.
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